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Global Food Distributor Reduces Fleet Risk and Insurance Costs with Motorq

  • Fleet Management

For food distributors, fleet reliability and safety are critical. Vehicles are constantly on the road, operating on tight delivery schedules across regions and borders. When risk increases, insurance costs follow.

A global baked goods manufacturer faced this challenge as its distribution network expanded. With a large fleet supporting deliveries across the United States and internationally, the company needed a better way to identify vehicle issues and address risky driving behavior before incidents occurred. Improving safety was not just an operational priority. It was a financial one.

The challenge: Limited visibility and inconsistent fleet data

Before working with Motorq, the fleet relied on aftermarket dongles to collect vehicle data. While functional in theory, these devices created ongoing friction.

Dongles required physical installation, were prone to malfunction or loss, and often resulted in gaps in data. Some vehicles were connected; others were not. Inconsistent data made it difficult to understand fleet-wide risk, coach drivers effectively, or make a strong case for lower insurance premiums.

Without reliable visibility across the entire fleet, the company struggled to proactively manage driver behavior and reduce exposure.

The solution: OEM-connected insights without aftermarket devices

Motorq enabled the distributor to move away from dongles by accessing vehicle data directly from the OEMs. This allowed the fleet to connect vehicles across major global manufacturers and receive consistent, normalized data across the entire operation.

Motorq transformed raw vehicle signals into actionable insights that could be accessed through a fleet management portal, APIs, and Snowflake. This gave the company a clear, unified view of how vehicles were being driven and where risk was emerging.

Driver behavior dashboards and scorecards surfaced patterns such as harsh braking and other risky behaviors. Fleet managers could quickly identify which drivers needed coaching and address issues early, before they led to accidents or claims.

Because Motorq supported direct OEM connectivity, the customer was able to connect all vehicles in the fleet and maintain consistent data collection without relying on aftermarket hardware.

The results: Safer driving and lower insurance exposure

With clearer visibility into driver behavior and vehicle performance, the distributor took a more proactive approach to fleet safety. Risky patterns were identified earlier, coaching became more targeted, and safer driving behaviors followed.

As a result, the fleet reduced overall risk and lowered insurance costs. Operationally, the removal of aftermarket devices simplified fleet management and eliminated a common source of data disruption.

By using connected vehicle data to understand behavior across every vehicle, this global food distributor strengthened safety outcomes while reducing both complexity and cost.

Reduce fleet risk with connected vehicle data

Motorq helps fleet leaders identify risk earlier, improve driver behavior, and support lower insurance costs. Request a demo to see how OEM-connected insights can strengthen fleet safety.

Motorq
Motorq, Inc. 345 California St, Suite #600 San Francisco, CA 94104

(415) 779-0525